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Introduction to services marketing
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-6633-632X
2018 (English)In: Services marketing: A contemporary approach / [ed] A. Berndt & C. Boshoff, Cape Town: Juta Publishers, 2018, 3, p. 1-33Chapter in book (Other academic)
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Cape Town: Juta Publishers, 2018, 3. p. 1-33
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Business Administration
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URN: urn:nbn:se:hj:diva-43333ISBN: 9781485129301 (print)OAI: oai:DiVA.org:hj-43333DiVA, id: diva2:1295943
Available from: 2019-03-13 Created: 2019-03-13 Last updated: 2019-03-13Bibliographically approved

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Berndt, Adele

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