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Implementing customer relationship management in an organisation
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-6633-632X
2018 (English)In: Relationship marketing and customer relationship management / [ed] M. Tait & M. Roberts-Lombard, Capte Town: Juta Publishers, 2018, 4, p. 197-212Chapter in book (Other academic)
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Capte Town: Juta Publishers, 2018, 4. p. 197-212
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Business Administration
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URN: urn:nbn:se:hj:diva-43329ISBN: 978-1-48512-928-8 (print)OAI: oai:DiVA.org:hj-43329DiVA, id: diva2:1295938
Available from: 2019-03-13 Created: 2019-03-13 Last updated: 2019-03-13Bibliographically approved

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Berndt, Adele

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