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Brand image and reputation development in higher education institutions
Berndt, Adele
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
ORCID iD:
0000-0002-6633-632X
Hollebeek, Linda D.
Montpellier Business School, Montpellier, France.
2019 (English)
In:
Strategic brand management in higher education / [ed] B. Nguyen, T. C. Melewar & J. Hemsley-Brown, Abingdon: Routledge, 2019, 1, p. 143-158
Chapter in book (Refereed)
Place, publisher, year, edition, pages
Abingdon: Routledge, 2019, 1. p. 143-158
Series
Routledge Studies in Marketing
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-43325
ISBN:
9780367139421 (print)
ISBN:
9780429029301 (electronic)
OAI: oai:DiVA.org:hj-43325
DiVA, id:
diva2:1295933
Available from:
2019-03-13
Created:
2019-03-13
Last updated:
2019-03-13
Bibliographically approved
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Berndt, Adele
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ieee
modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
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nn-NB
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v. 2.46.0
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