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Brand image and reputation development in higher education institutions
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-6633-632X
Montpellier Business School, Montpellier, France.
2019 (English)In: Strategic brand management in higher education / [ed] B. Nguyen, T. C. Melewar & J. Hemsley-Brown, Abingdon: Routledge, 2019, 1, p. 143-158Chapter in book (Refereed)
Place, publisher, year, edition, pages
Abingdon: Routledge, 2019, 1. p. 143-158
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Routledge Studies in Marketing
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Business Administration
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URN: urn:nbn:se:hj:diva-43325ISBN: 9780367139421 (print)ISBN: 9780429029301 (electronic)OAI: oai:DiVA.org:hj-43325DiVA, id: diva2:1295933
Available from: 2019-03-13 Created: 2019-03-13 Last updated: 2019-03-13Bibliographically approved

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Berndt, Adele

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