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The Role of Beliefs and Behavior on Facebook: A Semiotic Approach to Algorithms, Fake News, and Transmedia Journalism
Univ Brasilia, Brazil.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.ORCID iD: 0000-0001-7631-6608
2019 (English)In: International Journal of Communication, ISSN 1932-8036, E-ISSN 1932-8036, Vol. 13, p. 603-618Article in journal (Refereed) Published
Abstract [en]

This article discusses, from a Peircean semiotic perspective, (1) the logic of algorithms employed by Facebook to foster audience engagement as it relates to the spreadability of fake news in the context of transmedia journalism, and (2) how our own methods of fixation of beliefs influence this process. The methodological approach encompasses a qualitative conceptual study of Peircean semiotics, focusing on concepts such as truth, reality, representation, fixation of beliefs, and collateral experiences, as a proposition to investigate the relationship between algorithms, fake news, and transmedia journalism. The research findings point to the fact that social media networks such as Facebook have their share of responsibility in the current fake news furor, but audiences are also involved in this issue as their behavior and beliefs play an important role in feeding Facebook’s algorithms.

Place, publisher, year, edition, pages
University of Southern California, Annenberg School for Communication & Journalism , 2019. Vol. 13, p. 603-618
Keywords [en]
algorithms; Facebook; fake news; fixation of beliefs; Peircean semiotics; transmedia journalism
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-43225ISI: 000457614500031Scopus ID: 2-s2.0-85068184161Local ID: KOA HLK 2019;HLKMKVISOAI: oai:DiVA.org:hj-43225DiVA, id: diva2:1293015
Available from: 2019-03-01 Created: 2019-03-01 Last updated: 2019-08-07Bibliographically approved

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Gambarato, Renira R.

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