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Skeuomorphic vs flat design: A comparison of preferences of design techniques between two generations
Jönköping University, School of Engineering, JTH, Computer Science and Informatics.
Jönköping University, School of Engineering, JTH, Computer Science and Informatics.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of the study was to compare two visually opposite design techniques:

skeuomorphic design, recognizable for its realistic presentation, and flat design, an abstract design

option that has gained popularity in the last years. The two designs were compared using two

generations of Internet users to find out what the preferences were for each generation. A

knowledge gap was found in which design that would be the most beneficial to use for each

generation.

Methodology: To fulfill the purpose of the study, two methods were used; a literature study and

an empirical study. The empirical study included experiments, interviews and questionnaires. The

participants were contacted personally or via social media. All participants were in the age of 20-30

or 65+.

Findings: Based on the collected literature and empirical evidence, it was concluded that the older

generation of users might tend to prefer the skeuomorphic, realistic design online. Bright colors

and a pedagogical style creates a good visual for elderly eyes and inexpert of using internet. The

younger generation might tend to prefer the flat and abstract way of design online. A modern

appeal with less clutter compared to the skeuomorphic style is considered beneficial. This opens up

for further investigation.

Implications: The empirical study included 20 people, who all participated in the experiment,

interviews and answered questionnaires. The study groups consisted of 10 persons at the age span

20-30 years and 10 persons at the age span of 65+ years.

Limitations: The study was only focused on two specific age groups with a small population

found through convenient sampling. This means that in the future, the research could be

conducted in a broader matter including more age groups and a larger population with a more

specific sampling. The study's extent was affected by the time period in which it was executed. A

longer period of time could have contributed to a more extensive study, perhaps with additional

age groups and more participants in each group.

Place, publisher, year, edition, pages
2019. , p. 73
Keywords [en]
Skeuomorphism, Flat design, Usability
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:hj:diva-43198ISRN: JU-JTH-IKA-2-20190091OAI: oai:DiVA.org:hj-43198DiVA, id: diva2:1291788
Subject / course
JTH, Informatics
Presentation
2018-05-31, Gjuterigatan 5, Jönköping, 14:00 (English)
Supervisors
Examiners
Available from: 2019-02-26 Created: 2019-02-26 Last updated: 2019-02-26Bibliographically approved

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