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On the dynamics of media markets: Professor Karl Erik Gustafsson in memoriam
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.ORCID iD: 0000-0002-0301-9765
Department of Journalism, Media and Communication (JMG) and, The SOM Institute, University of Gothenburg, Gothenburg, Sweden.
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2019 (English)In: Journal of Media Business Studies, ISSN 1652-2354, Vol. 16, no 2, p. 153-161Article in journal (Refereed) Published
Abstract [en]

Media and advertising markets have a number of characteristics that affect how firms are competing and collaborating, how new firms enter the markets, and how new products are created. Throughout a research career in media management and media economics that started in the 1960s and stretched over more than five decades, Karl Erik Gustafsson kept exploring these topics, and their implications for both business strategy, regulation, and policy. His work formed early building blocks, both for media management as an academic field, and for the design, operationalisation, and governance of media policy, especially concerning newspaper development, in the Nordic countries. This article provides an introduction to his work.

Place, publisher, year, edition, pages
Taylor & Francis, 2019. Vol. 16, no 2, p. 153-161
Keywords [en]
Market dynamics, media policy, newspapers, advertising media, barriers to entry, media history
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-42987DOI: 10.1080/16522354.2019.1572451ISI: 000474715900005Scopus ID: 2-s2.0-85061576636Local ID: HOA JIBS 2019OAI: oai:DiVA.org:hj-42987DiVA, id: diva2:1288954
Available from: 2019-02-15 Created: 2019-02-15 Last updated: 2019-08-14Bibliographically approved

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