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Strategizing in Digital Application Marketplaces
School of Information Technology, Halmstad University, Halmstad, Sweden.
Jönköping University, Jönköping International Business School, JIBS, Informatics.
School of Information Technology, Halmstad University, Halmstad, Sweden.
2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Digital application marketplaces have become an important strategizing device for many product developing firms. However, creating and sustaining digital application marketplaces are challenging tasks and only little empirical evidence exists about the role and nature of strategy for these marketplaces and how such strategizing actually unfolds in practice. Drawing on a case study of Apple’s App Store, we applied a strategy-as-process perspective to investigate the role of a digital application marketplace in the development of a digital platform. Our analysis identifies and describes three different strategies in the App Store case: monetizing, governing and enhancing, and demonstrates how they were enacted proactively or reactively to support the development of the platform.

Place, publisher, year, edition, pages
2018.
Keywords [en]
digital platforms, digital application marketplaces, Strategy-as-Process, strategizing, AppStore
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-42459OAI: oai:DiVA.org:hj-42459DiVA, id: diva2:1276332
Conference
29th Australasian Conference on Information Systems, ACIS2018, Sydney, Australia, 3rd - 5th December 2018
Available from: 2019-01-08 Created: 2019-01-08 Last updated: 2019-01-08Bibliographically approved

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Mansour, Osama

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  • apa
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