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Multi-brand events – engagement concentration or spill over?
Handelshögskolan vid Örebro universitet.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-2874-017x
2019 (English)In: Event Management, ISSN 1525-9951, E-ISSN 1943-4308Article in journal (Refereed) In press
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2019.
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Business Administration
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URN: urn:nbn:se:hj:diva-42419OAI: oai:DiVA.org:hj-42419DiVA, id: diva2:1274878
Available from: 2019-01-03 Created: 2019-01-03 Last updated: 2019-01-03

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Laurell, Christofer

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