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Developing global service innovation capabilities: How global manufacturers address the challenges of market heterogeneity
Luleå tekniska universitet, Innovation och Design.ORCID iD: 0000-0003-3255-414X
Luleå tekniska universitet, Innovation och Design.
Luleå tekniska universitet, Innovation och Design.ORCID iD: 0000-0003-0401-033X
Luleå tekniska universitet, Innovation och Design.ORCID iD: 0000-0002-8770-8874
2015 (English)In: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 58, no 5, p. 35-44Article in journal (Refereed) Published
Abstract [en]

As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.

Place, publisher, year, edition, pages
Taylor & Francis, 2015. Vol. 58, no 5, p. 35-44
Keywords [en]
Servitization, Product-service system, Globalization, Service-dominant logic
National Category
Other Engineering and Technologies not elsewhere specified Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:hj:diva-42132DOI: 10.5437/08956308X5805360ISI: 000360782400009Scopus ID: 2-s2.0-84941551452OAI: oai:DiVA.org:hj-42132DiVA, id: diva2:1265645
Available from: 2018-11-26 Created: 2018-11-26 Last updated: 2018-11-26Bibliographically approved

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Parida, VinitSjödin, David RönnbergLenka, SambitWincent, Joakim

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  • apa
  • harvard1
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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