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Open Innovation in Emerging Markets and New Capabilities Generation
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).ORCID iD: 0000-0002-7986-5423
Linköping University.
Natura Cosméticos S.A..
Fundação Getulio Vargas.
2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Innovation in emerging markets used to be a long catch-up process that requires investments in internal R&D. Now, this process involves aligning external and internal actors with company's innovation strategy and capabilities. This study illustrates how a Brazilian multinational - Natura Cosmetics - progresses from traditional strategy formulation to open strategy and open innovation processes when increasing the involvement of external actors. In different phases of open innovation and strategy the company acquired new capabilities to implement several models of collaboration besides the innovation ecosystem engagement as the partnerships became more important to the company and its innovation strategy. The results also showed that companies in emerging markets have different open innovation challenges than companies in emerged markets and these particularities in many cases are related to need and opportunity of new innovation capabilities.

Place, publisher, year, edition, pages
Manchester: The International Society for Professional Innovation Management (ISPIM) , 2018.
Keywords [en]
open innovation, open strategy, emerging markets, innovation capabilities, innovation management, innovation culture
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-42035OAI: oai:DiVA.org:hj-42035DiVA, id: diva2:1263180
Conference
ISPIM innovation conference, 17-20 June, 2018, Stockholm, Sweden
Available from: 2018-11-14 Created: 2018-11-14 Last updated: 2019-06-14Bibliographically approved

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Lopez-Vega, Henry

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