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Assessing the interplay between crowdfunding and sustainability in social media
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-2874-017x
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Chalmers University of Technology, Göteborg, Sweden.ORCID iD: 0000-0002-8625-8744
Centre for Innovative Practice, School of Business and Law, Edith Cowan University, Joondalup, Australia.
2019 (English)In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 141, p. 117-127Article in journal (Refereed) Published
Abstract [en]

This paper aims to assess the degree to which sustainability-oriented dimensions are integrated within the public discourse on crowdfunding in social media. Utilizing Social Media Analytics (SMA), we track discussions on crowdfunding in user-generated content published in social media. Based on an empirical material of 141,754 user-generated content, we identify 308 entries (0.21 percent) explicitly or implicitly relating to sustainability and 80 percent of these 308 entries came from professional actors. In this material, 37 sustainability-oriented campaigns are identified and 26 of them (70 percent) received one entry. Taken together, this paper adds to previous literature by assessing and describing the seemingly minor role played by social media with regards to the interplay between crowdfunding and sustainability.

Place, publisher, year, edition, pages
Elsevier, 2019. Vol. 141, p. 117-127
Keywords [en]
Crowdfunding, Social entrepreneurship, Social media analytics, Sustainability
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-41903DOI: 10.1016/j.techfore.2018.07.015ISI: 000460990700012Scopus ID: 2-s2.0-85054342512Local ID: HOA JIBS 2019;IHHMMTCISOAI: oai:DiVA.org:hj-41903DiVA, id: diva2:1258878
Available from: 2018-10-26 Created: 2018-10-26 Last updated: 2019-06-07Bibliographically approved

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Laurell, ChristoferSandström, Christian

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