In one of the most widely used definitions of qualitative research, Denzin and Lincoln (2005, p. 3) describe this practice as consisting of “a set of interpretive, material practices that make the world visible”. However, as much as qualitative research “locates the observer in the world”, it also locates the observed in research. This intrinsic complexity of qualitative research becomes even more prominent in research inquiring into such highly social and cultural phenomena as age and ageing.