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Partisan selective engagement: Evidence from Facebook
Jönköping University, Jönköping International Business School, JIBS, Economics.
Hamburg Media School & University of Hamburg, Germany.
Bowdoin College Brunswick, Maine, USA.
2019 (English)Report (Refereed)
Abstract [en]

This study investigates the effects of variation in “congeniality” of news on Facebook user engagement (likes, shares, and comments). We compile an original data set of Facebook posts by 84 German news outlets on politicians that were investigated for criminal offenses from January 2012 to June 2017. We also construct an index of each outlet’s media slant by comparing the language of the outlet with that of the main political parties, which allows us to measure the congeniality of the posts. We find evidence that users engaged with congenial posts more than with uncongenial ones, especially in terms of likes. The within-outlet, within-topic design allows us to infer that the greater engagement with congenial news is likely driven by psychological and social factors, rather than a desire for accurate or otherwise instrumental information.

Place, publisher, year, edition, pages
Munich: CESifo , 2019. , p. 19
Series
CESifo Working Paper, E-ISSN 2364-1428 ; 7975
Keywords [en]
filter bubble, media bias, political immunity, social media, polarization
National Category
Economics Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-41754OAI: oai:DiVA.org:hj-41754DiVA, id: diva2:1252775
Available from: 2018-10-02 Created: 2018-10-02 Last updated: 2020-04-06Bibliographically approved

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Garz, Marcel

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