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Towards an understanding of the motivations to play games on smartphones
RMIT University, Kent, USA.
RMIT University, Kent, USA.
RMIT University, Kent, USA.
2016 (English)In: Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 World Marketing Congress / [ed] C. Campbell & J. Ma, Cham: Springer, 2016, p. 273-275Chapter in book (Refereed)
Abstract [en]

Smartphones are rapidly becoming ubiquitous personal items that continue to evolve and shape our consumption experiences through the applications (apps) used on them, almost half of which are games. The mobile game ‘Angry Birds’ has been downloaded over one billion times. These consumption patterns continue to define what is fast becoming an ‘emerging ludic society’ (Kallio, Mäyrä, & Kaipainen, 2011) and implications for marketers lie in the growing area of gamification (Deterding, Dixon, & Khaled, 2011). Video gaming is now a social norm (Kallio et al., 2011; Mäyrä, 2008). This research seeks to fill a gap in the consumer behaviour literature by providing a conceptual model to explain motivation as the antecedents of play on smartphones. Since the continuing cultural penetration of video games is inevitable, employing new theoretical models and empirically exploring these domains becomes ever more important in order to inform more effective health and education interventions as well as advancing the basic science of humans at play (Przybylski, Rigby, & Ryan, 2010).

Place, publisher, year, edition, pages
Cham: Springer, 2016. p. 273-275
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-41685DOI: 10.1007/978-3-319-24184-5_72ISBN: 978-3-319-24182-1 (print)ISBN: 978-3-319-24184-5 (electronic)OAI: oai:DiVA.org:hj-41685DiVA, id: diva2:1252482
Conference
Cham
Available from: 2018-10-01 Created: 2018-10-01 Last updated: 2018-10-01Bibliographically approved

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McCauley, Brian

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf