Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Facebook in Vietnam: Uses, gratifications & narcissism
RMIT University, Ho Chi Minh City, Vietnam.
RMIT University, Ho Chi Minh City, Vietnam.
RMIT University, Ho Chi Minh City, Vietnam.
RMIT University, Ho Chi Minh City, Vietnam.
Show others and affiliations
2016 (English)In: Open Journal of Social Sciences, E-ISSN 2327-5960, Vol. 4, no 11, p. 69-79Article in journal (Refereed) Published
Abstract [en]

The purpose of this study was to create a conceptual framework and to collect some pilot data in order to underpin future research on how the Vietnamese use Facebook in their day-to-day lives. A number of key points were observed in this study, which informed the framework. Firstly, there is a paucity of research on this topic, that Facebook users in Vietnam (population 90 million) rank as some of the heaviest consumers in the world, and Vietnamese cultural traditions and values need to be acknowledged given these differences when compared to other nations and how this might influence Facebook use. Given the studies focus on users, the theory on “uses and gratifications” was employed in order to understand how Facebook satisfies the needs of its Vietnamese users. An important component in this theory is the way in which Facebook allows posting of material related to the enhancement of the “self”, which has the potential to satisfy ego driven needs in the form of narcissism. However, narcissism and its links with Facebook have only recently been systematically studied in Asian countries, predominately in China. In conclusion, the conceptual framework and analysis of the pilot data produced a number of interrelated constructs (e.g. socializing, social enhancement, entertainment) that provide a baseline or foundation from which a longer-term program of empirical research can be conducted on Facebook use in Vietnam.

Place, publisher, year, edition, pages
Scientific Research Publishing, 2016. Vol. 4, no 11, p. 69-79
Keywords [en]
Social Media, Narcissism, Uses and Gratification, Vietnamese Users, Conceptual Framework
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-41682DOI: 10.4236/jss.2016.411006OAI: oai:DiVA.org:hj-41682DiVA, id: diva2:1252469
Available from: 2018-10-01 Created: 2018-10-01 Last updated: 2018-10-01Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

McCauley, Brian

Search in DiVA

By author/editor
McCauley, Brian
In the same journal
Open Journal of Social Sciences
Media and CommunicationsBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 38 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf