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Understanding the motivations of Vietnamese millennial mobile gamers: A pilot study
RMIT University Vietnam, Ho Chi Minh City, Vietnam.
RMIT University Vietnam, Ho Chi Minh City , Vietnam.
RMIT University Vietnam, Ho Chi Minh City , Vietnam.
2016 (English)In: Handbook on Emerging Trends in Business, Economics and Management, Punjab, Pakistan: Academic Research Publishing Group , 2016, p. 1-8Chapter in book (Refereed)
Abstract [en]

This paper uses the results of a short online survey and several qualitative interviews to investigate the motivations for mobile gaming among Millenials in Vietnam. The findings of the study revealed some key aspects of mobile gaming in Vietnam that may be unique to the cultural context. As a result, this study offers insights that can provide a basis for future investigations into a large and growing population that has received little attention in the literature to date. Findings and implications are discussed and situated within important contexts such as gamification and education.

Place, publisher, year, edition, pages
Punjab, Pakistan: Academic Research Publishing Group , 2016. p. 1-8
Keywords [en]
Mobile, Gaming, Millennials, Gamification, Vietnam
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-41681ISBN: 978-969-7678-00-6 (electronic)OAI: oai:DiVA.org:hj-41681DiVA, id: diva2:1252465
Available from: 2018-10-01 Created: 2018-10-01 Last updated: 2018-10-01Bibliographically approved

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McCauley, Brian

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