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Developing a mobile game with social impact
RMIT University, Vietnam.
RMIT University, Melbourne, Australia.
RMIT University, Vietnam.
2017 (English)In: ANZMAC 2017, "Marketing for Impact", December 4-6: Conference Proceedings — Melbourne, Australia / [ed] L. Robinson, L. Brennan, & M. Reid, Melbourne: RMIT University , 2017, p. 779-782Conference paper, Published paper (Refereed)
Abstract [en]

This paper documents how academic theory can be used to inform mobile game design for social impact. Green Turtle Hero is a mobile game aimed at teaching Vietnamese youth an anti-littering message. Relevant academic theory is being applied throughout the process of conceptualisation, design, testing, launching and evaluation. This social marketing initiative is designed to create a real world social impact while also informing future research. The success of the game combined with the resultant research outputs will be utilised to apply for funding towards future developments to create a self-sustaining loop of research with social impact.

Place, publisher, year, edition, pages
Melbourne: RMIT University , 2017. p. 779-782
Series
Proceedings, ISSN 1447-3275
Keywords [en]
Social Marketing, Serious Gaming, Mobile Gaming
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-41679OAI: oai:DiVA.org:hj-41679DiVA, id: diva2:1252455
Conference
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017, "Marketing for Impact", Melbourne, Australia, December 4-6
Available from: 2018-10-01 Created: 2018-10-01 Last updated: 2018-10-01Bibliographically approved

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McCauley, Brian

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CiteExportLink to record
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Citation style
  • apa
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  • ieee
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  • vancouver
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  • de-DE
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  • Other locale
More languages
Output format
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  • asciidoc
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