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Play on demand: Why do players play the mobile games they do
RMIT University, Ho Chi Minh City, Viet Nam.
Xi'An Jioatong Liverpool University, China.
RMIT University, Ho Chi Minh City, Viet Nam.
2017 (English)In: International Journal of E-Business Research, ISSN 1548-1131, E-ISSN 1548-114X, Vol. 13, no 4, p. 37-54Article in journal (Refereed) Published
Abstract [en]

Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model that can offer explanations towards understanding why players play the mobile game they play most frequently.

Place, publisher, year, edition, pages
IGI Global, 2017. Vol. 13, no 4, p. 37-54
Keywords [en]
Entertainment, Escapism, Flow, Game Popularity, Mobile Games, Self-Determination, Uses and Gratifications Theory, Word-of-Mouth
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-41658DOI: 10.4018/IJEBR.2017100103ISI: 000424576600003Scopus ID: 2-s2.0-85028080591OAI: oai:DiVA.org:hj-41658DiVA, id: diva2:1251958
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved

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McCauley, Brian

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