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Media Management and the hyperlocal sphere
2017 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This contribution will measure the acceptance of location based services (LBS) regarding one of two already chosen model regions of europe. it will reflect the chances for (regional based) media businesses to deal with increasing pressure arising from markets. Especially enterprises with content-driven business models will possibly be forced to integrate LBS to increase the value of communication measured by their recipients. Concerning media management, one could state an ongoing trend leading to detailed geo-tagged hyperlocalization (for both sides of two sided markets). There is great amount of research on the drivers of behavioral intention existing, one of the most prominent models is the Unified Theory of Acceptance and Use of Technology (UTAUT). This model is used as blueprint for the study integrating a quantitative online survey with quota sample.

Place, publisher, year, edition, pages
European Media Management Association (emma) , 2017.
Keywords [en]
Location based services; Hyperlocalization; Acceptance; quota sample
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-41651OAI: oai:DiVA.org:hj-41651DiVA, id: diva2:1251823
Conference
Annual European Media Mangement Association Conference, emma conference 2017, University of Ghent, Belgium, May 11 - May 12, 2017
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2018-09-28Bibliographically approved

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Ehlers, Annika

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf