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Spotlight on market realities – an exploratory approach
Ostfalia University of Applied Sciences.
Ostfalia University of Applied Sciences.
Ostfalia University of Applied Sciences.
2018 (English)In: Adjunct Proceedings of the 14th International Conference on Location Based Services / [ed] P. Kiefer, Huang, H., Van de Weghe, N., & Raubal, M., ETH Zurich, 2018, p. 213-218Conference paper, Published paper (Refereed)
Abstract [en]

Work in progress paper giving a market overview by using methodological design best described as a systematic exploration – based on elements of qualitative content analysis. The research will focus on already identified fields of investigation, which are diffusion (of technology), key players or actors in the industry, fields of application and international comparability of markets.

Place, publisher, year, edition, pages
ETH Zurich, 2018. p. 213-218
Keywords [en]
Market Investigation; Exploration; Industries; Markets; Applications
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-41649DOI: 10.3929/ethz-b-000225621OAI: oai:DiVA.org:hj-41649DiVA, id: diva2:1251810
Conference
14th International Conference on Location Based Services (LBS 2018), Zurich, Switzerland, January 15-17, 2018
Available from: 2018-09-28 Created: 2018-09-28 Last updated: 2025-01-31Bibliographically approved

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Ehlers, Annika

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