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Entrepreneurial promotion and sustainability: The community as a unit of analysis
DeGroote School of Business, McMaster University, Hamilton, Canada.ORCID iD: 0000-0003-0563-0899
Makerere University Business School, Kampala, Uganda.
University of Vermont, Burlington, VT, United States.
2014 (English)In: Advancing research methodology in the African context: Techniques, methods, and designs / [ed] D. B. Zoogah, Emerald Group Publishing Limited, 2014, p. 167-188Chapter in book (Refereed)
Abstract [en]

Purpose - To introduce researchers to useful techniques and methodologies that are effective in the African environment that reflect both the unique context, challenges, and opportunities of community-based research.

Methodology/approach - We argue that strategic research methods should be utilized that reflect the variation that is found environmentally and geographically. Because the field of strategy emerged in the United States followed by Europe, it lacks an adequate methodology to examine comparative underdevelopment by communities in Africa and the developing world. We provide a case study example of an action research project that highlights an effective way to introduce strategic change at the community level in an African context - a small rural town in Uganda.

Research limitations - Our example is based on a single case study in Uganda and may or may not have generalizable implications.

Originality/value - We explain the necessity and the process by which the action research takes place, longitudinally, providing a strategic solution to the problem of behavioral poverty. We introduce our process of community entrepreneurship as an alternative to strategic methods based primarily on existing organizations reflecting resource munificence. We demonstrate the importance of extensive community debate, collaborative decision making, and solidarity in supporting positive action-research outcomes.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2014. p. 167-188
Series
Research Methodology in Strategy and Management, ISSN 1479-8387
Keywords [en]
Action research, Community research, Qualitative research, Unit of analysis
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-34382DOI: 10.1108/S1479-838720140000010008ISI: 000360640700008Scopus ID: 2-s2.0-84914697712ISBN: 978-1-78441-490-0 (print)ISBN: 978-1-78441-489-4 (electronic)OAI: oai:DiVA.org:hj-34382DiVA, id: diva2:1246332
Available from: 2018-09-07 Created: 2018-09-07 Last updated: 2018-09-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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