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Introduction
Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0003-2248-0802
2018 (English)In: Marketing Management in Turkey / [ed] Selcen Ozturkcan and Elif Yolbulan Okan, Emerald Group Publishing Limited, 2018, p. 3-8Chapter in book (Other academic)
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018. p. 3-8
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Business Administration
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URN: urn:nbn:se:hj:diva-41062DOI: 10.1108/978-1-78714-557-320181002ISBN: 978-1-78754-068-2 (print)ISBN: 978-1-78714-557-3 (electronic)OAI: oai:DiVA.org:hj-41062DiVA, id: diva2:1235416
Available from: 2018-07-25 Created: 2018-07-25 Last updated: 2018-07-25Bibliographically approved

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CiteExportLink to record
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  • apa
  • harvard1
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