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The Rise and the Fall of TazeDirekt.com: The Branding Charm or the Operational Basics
Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0003-2248-0802
2018 (English)In: Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series / [ed] John Byrom and Dominic Medway, Elsevier, 2018Chapter in book (Refereed)
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Elsevier, 2018.
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Business Administration
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URN: urn:nbn:se:hj:diva-41061ISBN: 9780081020371 (print)OAI: oai:DiVA.org:hj-41061DiVA, id: diva2:1235405
Available from: 2018-07-25 Created: 2018-07-25 Last updated: 2018-07-27Bibliographically approved

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Özturkcan, Selcen

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CiteExportLink to record
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Citation style
  • apa
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