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The Rise and the Fall of TazeDirekt.com: The Branding Charm or the Operational Basics
Özturkcan, Selcen
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
ORCID iD:
0000-0003-2248-0802
Tuncalp, D.
2018 (English)
In:
Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series / [ed] John Byrom and Dominic Medway, Elsevier, 2018
Chapter in book (Refereed)
Place, publisher, year, edition, pages
Elsevier, 2018.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-41061
ISBN:
9780081020371 (print)
OAI: oai:DiVA.org:hj-41061
DiVA, id:
diva2:1235405
Available from:
2018-07-25
Created:
2018-07-25
Last updated:
2020-01-30
Bibliographically approved
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Özturkcan, Selcen
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modern-language-association-8th-edition
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modern-language-association-8th-edition
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en-GB
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nn-NB
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