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Tracking the International Discourse of the Chinese Super League through Social Media Analytics
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Center for Sports and Business, Stockholm School of Economics, Stockholm, Sweden..ORCID iD: 0000-0002-2874-017x
Shanghai University of Sport.
Stockholm Business School, Stockholm University.
2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

How is the international discourse of the Chinese Super League (CSL) framed and which actors are driving current developments? Utilising Social Media Analytics (SMA), we track the international discourse of the CSL and its associated actors. Our findings reveal that the CSL is framed primarily by professional actors offering match information and results as well as betting and streaming services. Yet, fan engagement vis-à-vis CSL clubs, players and matches is limited in its extent. Thus, our results indicate that the international fan base of the CSL remains largely underdeveloped. Altogether, we contribute to extant literature in sports management by illustrating how an emerging methodological approach can be utilised, assessing a critical aspect of China’s ambitions with regards to football, and the associated challenges that emerging leagues face in terms of attracting international fans despite considerable investment in recent years.

Place, publisher, year, edition, pages
2018.
Keywords [en]
CSL, internationalisation, SMA
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-41040OAI: oai:DiVA.org:hj-41040DiVA, id: diva2:1234227
Conference
European Academy of Management (EURAM), Reykjavik, Iceland, 19-22 June, 2018
Available from: 2018-07-23 Created: 2018-07-23 Last updated: 2018-07-23Bibliographically approved

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Laurell, Christofer

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf