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Digital Disruption beyond Uber and Airbnb—Tracking the long tail of the sharing economy
Örebro University School of Business, Örebro, Sweden.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Stockholm School of Economics Institute for Research, Stockholm, Sweden.ORCID iD: 0000-0002-2874-017x
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Ratio Institute, Stockholm, Sweden.ORCID iD: 0000-0002-8625-8744
2018 (English)In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509Article in journal (Refereed) Epub ahead of print
Abstract [en]

The sharing economy can be regarded as a discontinuous innovation that creates increased abundance throughout society. Extant literature on the sharing economy has been predominantly concerned with Uber and Airbnb. As little is known about where the sharing economy is gaining momentum beyond transportation and accommodation, the purpose of this paper is to map in what sectors of the economy it is perceived to gain traction. Drawing on data from social and traditional media in Sweden, we identify a long tail of 17 sectors and 47 subsectors in which a total of 165 unique sharing-economy actors operate, including sectors such as on-demand services, fashion and clothing, and food delivery. Our findings therefore point at the expanding scope of the sharing economy and relatedly, we derive a set of implications for firms.

Place, publisher, year, edition, pages
Elsevier, 2018.
Keywords [en]
Airbnb, Digital disruption, Long tail, Sharing economy, Social media analytics, Uber
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-40930DOI: 10.1016/j.techfore.2018.06.012ISI: XYZScopus ID: 2-s2.0-85048878217OAI: oai:DiVA.org:hj-40930DiVA, id: diva2:1230418
Available from: 2018-07-03 Created: 2018-07-03 Last updated: 2019-02-07

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Laurell, Christofer

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