This report is about research and design of a new shopping experience in a retail section including a self-checkout device. The thesis is done for Master program in industrial design field at Jönköping University in collaboration with ITAB scan Flow Company. Since the project is a process-based design I have used ‘Research as design’ method for this project. The design research includes background stage, the brief, concept design, design development, detail design and production which in this project is a non-functional model scale to 1:1. The project aims to answer the following questions,

1. How can we improve the current SCOs with respect to ergonomics, ease of use and user-friendly?

2. How can we design a new self-checkout which people take less and easier steps to finish the check-out process?

3. What factors could change the look and design of the current vendors, so it fits better in the shop and appealing to customers?

To achieve the best, result several methods used for this project such as; design brief, literature review, future forecasting, product break down, image boards, interviews, ethnography and observation, personas and scenarios, ergonomic study, functional analysis, competitor analysis, cause and effect analysis, mock-up tests, sketching, evaluation, cad modelling, prototyping etc.

The result is a compact package in a plastic material which can be wall mount or placed on the unit. The SCO is slightly curved and less bulky to look more user-friendly and appealing to users. Checkout flow is much easier compared to the existing ones as every step happens in front flow in neutral body position. All users especially Handicap users can benefit from using the mobile application for shopping which is quite less time consuming during the check-out process.