Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Inventing a past: Corporate heritage as dialectical relationships of past and present.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).ORCID iD: 0000-0002-7962-6211
University of Gothenburg.
2018 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301XArticle in journal (Refereed) Accepted
Abstract [en]

In this commentary, we focus on invented corporate heritage, where organizations present falsified accounts of a corporate past. The extant corporate heritage literature has highlighted how the time frames of the past, present and future (omni temporality) are merged in those organizations where there is trait constancy. Focusing on invented corporate heritage, we argue that this represents an extreme case of these dialectics, where present and future precede “the past”, or more appropriately “invented past”. Although lacking in authenticity, an invented corporate heritage may still be attractive to consumers since it can construct an aura of authenticity by delivering an enchanting experience to consumers, irrespective of its substantive genuineness. However, such inventions carry considerable risk since they represent a fabrication of the past.

Place, publisher, year, edition, pages
Sage Publications, 2018.
Keywords [en]
corporate heritage, social memory, authenticity, temporality, corporate identity, organizational identity, myth
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-40652OAI: oai:DiVA.org:hj-40652DiVA, id: diva2:1221738
Available from: 2018-06-20 Created: 2018-06-20 Last updated: 2018-07-03

Open Access in DiVA

No full text in DiVA

Authority records BETA

Brunninge, OlofHartmann, Benjamin J.

Search in DiVA

By author/editor
Brunninge, OlofHartmann, Benjamin J.
By organisation
JIBS, Business AdministrationJIBS, Center for Family Enterprise and Ownership (CeFEO)
In the same journal
Marketing Theory
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 13 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf