This study aims to determine how family embeddedness conditions combine with the goals and attributes of individuals with a family business background to engender to two patterns of entrepreneurship: succession in the family business and foundation of a new venture. Our empirical study is conducted using 169 cases of entrepreneurs operating in Italy. Inductively building on the configurations derived from the analysis, we suggest a series of theoretical propositions focusing on family embeddedness, individual attributes, and entrepreneurial paths of next-generation family business members.