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Stereotyping gender - Ready to surrender?: A qualitative study on young German consumers' attitude towards non-stereotypical advertising.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2018.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-39665ISRN: JU-IHH-FÖA-2-20180652OAI: oai:DiVA.org:hj-39665DiVA, id: diva2:1211983
Subject / course
JIBS, Business Administration
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Examiners
Available from: 2018-06-20 Created: 2018-05-31 Last updated: 2018-06-20Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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