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Entrepreneurial storying: Winepreneurs as crafters of regional identity stories
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).ORCID iD: 0000-0002-6186-0659
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-7986-5423
2018 (English)In: International Journal of Entrepreneurship and Innovation, ISSN 1465-7503, E-ISSN 2043-6882, Vol. 19, no 4, p. 282-297Article in journal (Refereed) Published
Abstract [en]

Context and entrepreneurship are intertwined. In some contexts, the ability to craft a compelling regional identity story may become crucial for enacting entrepreneurial action. Building on an in-depth case study of the recent revival of a Spanish wine region, we analyze the interaction between regional context (i.e. regional identity) and entrepreneurial behavior. We find that to facilitate the creation of conducive conditions for entrepreneurial action, entrepreneurs craft regional identity stories. We show that stories both reflect and possess agency and propose that storying is a process of constructing new identity stories. Specifically, we identify three different types of narratives and observe that the local winepreneurs actively engage in storying—that is, contextualizing the story to their needs.

Place, publisher, year, edition, pages
Sage Publications, 2018. Vol. 19, no 4, p. 282-297
Keywords [en]
entrepreneurial agency, entrepreneurial context, identity stories, narratives, storytelling
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-39376DOI: 10.1177/1465750318772285ISI: 000446703100006Scopus ID: 2-s2.0-85046699082OAI: oai:DiVA.org:hj-39376DiVA, id: diva2:1204424
Available from: 2018-05-08 Created: 2018-05-08 Last updated: 2018-10-26Bibliographically approved

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Markowska, MagdalenaLopez-Vega, Henry

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