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Activating E-Bank Users: Exploring the Potential Impact of E-Atmospherics and Experiential Marketing
Sabanci University, Istanbul, Turkey.
Sabanci University, Istanbul, Turkey.ORCID iD: 0000-0003-2248-0802
2008 (English)In: Consumer Behaviour / [ed] Jim Blythe, London: Cengage Learning , 2008Chapter in book (Other academic)
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London: Cengage Learning , 2008.
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Business Administration
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URN: urn:nbn:se:hj:diva-39366ISBN: 9781844803811 (print)OAI: oai:DiVA.org:hj-39366DiVA, id: diva2:1204386
Note

Case Study

Available from: 2018-05-08 Created: 2018-05-08 Last updated: 2020-01-30Bibliographically approved

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Özturkcan, Selcen

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