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Activating E-Bank Users: Exploring the Potential Impact of E-Atmospherics and Experiential Marketing
Sabanci University, Istanbul, Turkey.
Sabanci University, Istanbul, Turkey.ORCID iD: 0000-0003-2248-0802
2009 (English)In: Services Marketing: Concepts, Strategies and Cases / [ed] K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood & Alexandra J. Kenyon, London: Cengage Learning , 2009, p. 560-562Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Cengage Learning , 2009. p. 560-562
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Business Administration
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URN: urn:nbn:se:hj:diva-39365ISBN: 9781844808137 (print)OAI: oai:DiVA.org:hj-39365DiVA, id: diva2:1204385
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Case Study

Available from: 2018-05-08 Created: 2018-05-08 Last updated: 2018-05-08Bibliographically approved

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Özturkcan, Selcen

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  • apa
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