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Anticipating e-grocery services pre-purchase practices: Contrasting trajectories in households’ organisation
Sabanci University, İstanbul, Turkey .
Sabanci University, İstanbul, Turkey.ORCID iD: 0000-0003-2248-0802
Lancaster University Management School, Lancaster, UK .
2007 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Supermarkets offer multiple mechanisms to encourage consumers to shop online. Little is, however, available to comprehend household purchasing arrangements, processes and practices before going online. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and retailing. We surmise that, due to the nature of the products/services, e-grocery shopping is, in effect, bringing new complexities for consumers which have yet to be addressed by most retailers’ e-strategies. Nowadays, there is simply no single member whom is ‘in sole charge of grocery shopping’. New e-grocery pre-purchase procedures should, however, be adapted to the chosen channel. These socially embedded practices should also be understood within the domestic/household context. In this paper, we present the case for a re-conceptualisation of the pre-purchase practices that surround e-grocery. Technology mediated household organisation is reviewed in the context of multiple equipment, diverse technological generations and access types, and household members’ geographical locations. We then, provide a theoretical analysis in the perspective of consumers’ daily life established social practices and cultural norms and routines, constrained by the repetitive aspects of grocery shopping. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. The multifaceted aspects of information gathering and sharing are unpacked including foreseen usage of grocery in specific social circumstances (conspicuity of food consumption) and perspectives (timing, logistic, and alternatives). Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.

Place, publisher, year, edition, pages
2007.
Keywords [en]
e-grocery, decision making, household pre-purchase practices
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hj:diva-39169OAI: oai:DiVA.org:hj-39169DiVA, id: diva2:1198588
Conference
14th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), June 29-July 2, 2007, San Francisco, US.
Available from: 2018-04-18 Created: 2018-04-18 Last updated: 2018-05-03Bibliographically approved

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Özturkcan, Selcen

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf