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Used Car Remarketing
Renault Turkey.
Ozyegin University, Turkey.ORCID iD: 0000-0003-2248-0802
2009 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Car manufacturers and dealers have tended to exclude used cars from their businesses thinking that the focus of dealers’ sales efforts should be on new cars, which carry higher price tags targeting wealthier buyers. Dealers and original equipment manufacturers (OEMs) have been aiming to push the new car inventory to the market with applicable incentives. However, used cars have started to add more to dealers’ bottom lines than sales of higher-status new cars. Improved quality and reliability of used cars have initiated a devoted customer base. As a result, manufacturers started to consider the crucial role of used vehicle management in improving residual values, new car sales and manufacturer brand equity.

Place, publisher, year, edition, pages
2009.
Keywords [en]
Used cars, second hand cars, re-marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-39138OAI: oai:DiVA.org:hj-39138DiVA, id: diva2:1197908
Conference
International Conference on Social Sciences (ICSS) 2009, September 10-13, 2009, Izmir, Turkey.
Available from: 2018-04-16 Created: 2018-04-16 Last updated: 2018-04-16Bibliographically approved

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Özturkcan, Selcen

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CiteExportLink to record
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