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Russian News Coverage of the 2014 Sochi Winter Olympic Games: A Transmedia Analysis
National Research University Higher School of Economics, Russia.ORCID iD: 0000-0001-7631-6608
Federal University of Minas Gerais, Brazil.
University Center of Belo Horizonte, Brazil.
2016 (English)In: International Journal of Communication, ISSN 1932-8036, E-ISSN 1932-8036, Vol. 10, p. 1446-1469Article in journal (Refereed) Published
Abstract [en]

The journalistic coverage of the 2014 Winter Olympic Games in Sochi, Russia, involved various media platforms and the flow of information between mass media and social media. This phenomenon is not new; therefore, the research question that motivates this article is to what extent transmedia strategies were effectively applied to the Russian official news coverage of the Sochi Olympic Games. The theoretical framework focuses on transmedia journalism, and the method is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that, although transmedial features are incorporated in the Russian coverage, there is modest content expansion and limited engagement with the audience.

Place, publisher, year, edition, pages
University of Southern California , 2016. Vol. 10, p. 1446-1469
Keywords [en]
Mass media & sports, Social media, Journalism, Olympic Winter Games (22nd : 2014 : Sochi, Russia), Press -- Russia, 2014 Sochi Winter Olympic Games, Russian news coverage, transmedia analysis, transmedia journalism, transmedia news coverage
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-39114OAI: oai:DiVA.org:hj-39114DiVA, id: diva2:1197068
Available from: 2018-04-11 Created: 2018-04-11 Last updated: 2018-04-11Bibliographically approved

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Gambarato, Renira R.

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