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Transmedia storytelling impact on government policy change
National Research University Higher School of Economics, Moscow, Russian Federation.ORCID iD: 0000-0001-7631-6608
Dublin Institute of Technology, Ireland.
2016 (English)In: Politics, Protest, and Empowerment in Digital Spaces / [ed] Yasmin Ibrahim, IGI Global, 2016, p. 31-51Chapter in book (Other academic)
Abstract [en]

This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of governmentpolicy change. Transmedia campaigns comprise a series of coordinated activities and organizedefforts designed to achieve a social, political, or commercial goal by means of multiple media platforms.The Great British Property Scandal and Food, Inc. transmedia campaigns are considered to introducethe argument that this kind of multiplatform campaigning can actually produce concrete results in thepolitical sphere. Moreover, this chapter focuses on the in-depth analysis of the transmedia strategiesof the Fish Fight campaign to demonstrate how exactly transmedia strategies collaborate to influencepolicy change. The research findings point to the effective role of transmedia storytelling strategies inraising awareness in the political sphere through public participation in supporting relevant issues,influencing policy change.

Place, publisher, year, edition, pages
IGI Global, 2016. p. 31-51
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-39107DOI: 10.4018/978-1-5225-1862-4.ch003Scopus ID: 2-s2.0-85016349756ISBN: 9781522518631 (print)ISBN: 1522518622 (print)ISBN: 9781522518624 (print)OAI: oai:DiVA.org:hj-39107DiVA, id: diva2:1196991
Available from: 2018-04-11 Created: 2018-04-11 Last updated: 2018-04-11Bibliographically approved

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Gambarato, Renira R.

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CiteExportLink to record
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Citation style
  • apa
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • text
  • asciidoc
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