This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of governmentpolicy change. Transmedia campaigns comprise a series of coordinated activities and organizedefforts designed to achieve a social, political, or commercial goal by means of multiple media platforms.The Great British Property Scandal and Food, Inc. transmedia campaigns are considered to introducethe argument that this kind of multiplatform campaigning can actually produce concrete results in thepolitical sphere. Moreover, this chapter focuses on the in-depth analysis of the transmedia strategiesof the Fish Fight campaign to demonstrate how exactly transmedia strategies collaborate to influencepolicy change. The research findings point to the effective role of transmedia storytelling strategies inraising awareness in the political sphere through public participation in supporting relevant issues,influencing policy change.