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Grassroots political campaign in Russia: Alexey navalny and transmedia strategies for democratic development
Faculty of Communications, Media and Design, National Research University, Higher School of Economics, Moscow, Russian Federation.ORCID iD: 0000-0001-7631-6608
National Research University, Higher School of Economics, Russian Federation.
2015 (English)In: Promoting Social Change and Democracy through Information Technology, IGI Global, 2015, p. 165-192Chapter in book (Other academic)
Abstract [en]

This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny's campaign during the 2013 Moscow mayoral election. The goal is to highlight how the use of information and communication technology contributed to the development of democratic practices in Russia. His westernized, grassroots political campaign was a novelty in the country, involving online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance. The argument is that, although Navalny lost the election, his candidacy represented advancement in terms of both the use of new media and the promotion of democratic development in the midst of autocratic Russia. If the progress will be maintained, it remains to be seen. The theoretical framework includes the reality of the Russian political scenario and the conceptualization of transmedia storytelling strategies in the context of participatory politics. The methodological approach is based on the transmedia analytical model by Gambarato (2013).

Place, publisher, year, edition, pages
IGI Global, 2015. p. 165-192
Keyword [en]
Information and Communication Technologies, Methodological approach, New media, Online fundraising, Political campaign, Theoretical framework, Social sciences
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-39111DOI: 10.4018/978-1-4666-8502-4.ch008Scopus ID: 2-s2.0-84957372635ISBN: 9781466685031 ISBN: 1466685026 ISBN: 9781466685024 OAI: oai:DiVA.org:hj-39111DiVA, id: diva2:1196984
Available from: 2018-04-11 Created: 2018-04-11 Last updated: 2018-04-11Bibliographically approved

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Gambarato, Renira R.

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  • apa
  • harvard1
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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