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Transmedia storytelling panorama in the Russian media landscape
Department of Media, National Research University Higher School of Economics, Moscow, Russian Federation.ORCID iD: 0000-0001-7631-6608
Department of Media, National Research University Higher School of Economics, Moscow, Russian Federation.
2016 (English)In: Russian Journal of Communication, ISSN 1940-9419, E-ISSN 1940-9427, Vol. 8, no 1, p. 1-16Article in journal (Refereed) Published
Abstract [en]

Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article answers the research question about the specificity of Russian TS initiatives. The goal of the research is to emphasize the social and cultural contexts in which TS is inserted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative research is methodologically supported by an analysis of documents and materials regarding transmedia projects in Russia and presents an interdisciplinary theoretical approach (1) to explore the concept of TS and the variability of terminology in different contexts; (2) to situate the discussion of TS in the contemporary Russian media landscape and above all (3) to investigate examples of transmedia projects in Russia. Since TS is just emerging in Russian media and culture, the article concentrates on mapping the Russian transmedia landscape.

Place, publisher, year, edition, pages
Taylor & Francis, 2016. Vol. 8, no 1, p. 1-16
Keyword [en]
Contemporary Russian media landscape, Panorama, Russia, Social change, Transmedia storytelling
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-39110DOI: 10.1080/19409419.2015.1121789Scopus ID: 2-s2.0-85009289268OAI: oai:DiVA.org:hj-39110DiVA, id: diva2:1196983
Available from: 2018-04-11 Created: 2018-04-11 Last updated: 2018-04-11Bibliographically approved

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Gambarato, Renira R.

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  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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