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Peircean semiotics in the context of design praxis: Abduction and perception in dialogue
National Research University Higher School of Economics, Faculty of Media Communications, Moscow, Russian Federation.ORCID iD: 0000-0001-7631-6608
2013 (English)In: Sign System Studies, ISSN 1406-4243, E-ISSN 1736-7409, Vol. 41, no 4, p. 424-432Article in journal (Refereed) Published
Abstract [en]

This paper discusses design process as a creative activity along with conceptual correlations of the semiotics developed by Charles Sanders Peirce. The central aim of this paper is to examine one of the most important concepts in Peirce's theory related to design praxis: the concept of abduction. Abduction is the driving force behind creation and a way of producing new ideas. Peirce's original concept is fundamental in order to maintain constant commitment to innovation required by design. To transmit messages in a creative way it is more effi cient to intensely work with associations by similarity in order to obtain signs rich in information and analogies. Design communicates by all its constituent elements: shape, function, colour, material, technique, technology, etc. Therefore, signs of design share peculiar values of artistic signs as well as those of communicative ones. The associated information is as much aesthetic (shape) as it is semantic (content). The appropriation of Peircean concepts contributes to the understanding of the creative process, which in turn is crucial for understanding new possibilities by means of design.

Place, publisher, year, edition, pages
Tartu University Press , 2013. Vol. 41, no 4, p. 424-432
Keywords [en]
Abduction, Design innovation, Peircean semiotics, Perception
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-39112DOI: 10.12697/SSS.2013.41.4.03Scopus ID: 2-s2.0-84894156602OAI: oai:DiVA.org:hj-39112DiVA, id: diva2:1196980
Available from: 2018-04-11 Created: 2018-04-11 Last updated: 2018-04-11Bibliographically approved

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Gambarato, Renira R.

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