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On-line Reviews’ Impact on Trust Building
Istanbul Bilgi University, Turkey.ORCID iD: 0000-0003-2248-0802
Istanbul Bilgi University, Turkey.
2014 (English)In: Global Conference on Business and Finance Proceedings, 2014, Vol. 9, p. 350-360Conference paper, Published paper (Refereed)
Abstract [en]

An on-line consumer review, which is a popular form of consumer created information, is provided by previous consumers. It often includes information and recommendation. This novel type of the electronic word-of-mouth communication has recently been emerging as a crucial factor in trust building during on-line shopping. Our research investigates the influences of online consumer reviews impact on trust-building process with regard to quality‚ quantity, proportion of negative/positive on-line consumer reviews as well as consumers’ purchasing intentions. On-line questionnaire has been implemented to a convenience sample of 73 respondents. Our findings provide important managerial implications for better-informed etailing marketing strategy design.

Place, publisher, year, edition, pages
2014. Vol. 9, p. 350-360
Series
Global Conference on Business Finance proceedings, E-ISSN 1941-9589
Keyword [en]
on-line consumer review, trust building, e-retailing, on-line shopping
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-39097OAI: oai:DiVA.org:hj-39097DiVA, id: diva2:1196444
Conference
Global Conference on Business and Finance, January 6-9, 2014, Honolulu, Hawaii, USA
Available from: 2018-04-10 Created: 2018-04-10 Last updated: 2018-04-16Bibliographically approved

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Özturkcan, Selcen

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CiteExportLink to record
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