Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Marketing Complex Product Designs in the Contemporary Value Chain
Molde University College.
Jönköping University, School of Engineering, JTH, Supply Chain and Operations Management.ORCID iD: 0000-0001-7330-6500
2018 (English)In: International journal of value chain management, ISSN 1741-5357, E-ISSN 1741-5365, ISSN 1741-5357, Vol. 9, no 4, p. 311-329Article in journal (Refereed) Published
Abstract [en]

Theory on supply postponement and speculation has gained widespread use in industry to mitigate risk and improve customer value. We suggest alternative conceptualisation of product customisation focusing in the emergent properties of production in a value chain context. Based on the transvection model, servitisation theory, contingency theory focusing on interdependencies and complexity, we discuss how a variety of goods, information and service deliverables may be timed in relation to each other to customise in relation to customer value objectives. Through a single case study of retail distribution practices, an alternative modelling of supply timing is empirically grounded. The ‘supply palette model’ is introduced based on a fundamental view on products as technically fragmented entities, as well as the fact that production includes product design as emergent through complex supplier-customer interaction. This model serves as a marketing tool founded inoperations practices by exposing the complexity of deliverables provided to customers associated with operational decision-making events. This study also exposes how marketing and supply chain management necessarily are, when supplying postponed products, integrated business functions.

Place, publisher, year, edition, pages
InderScience Publishers, 2018. Vol. 9, no 4, p. 311-329
Keywords [en]
Alderson, Customer value, Postponement, Servitisation, Supply timing, Transvection
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-39076DOI: 10.1504/IJVCM.2018.10015790ISI: 000456369500001Scopus ID: 2-s2.0-85055047014Local ID: JTHLogistikISOAI: oai:DiVA.org:hj-39076DiVA, id: diva2:1195336
Available from: 2018-04-05 Created: 2018-04-05 Last updated: 2019-03-13Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Jafari, Hamid

Search in DiVA

By author/editor
Jafari, Hamid
By organisation
JTH, Supply Chain and Operations Management
In the same journal
International journal of value chain management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 93 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf