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Previsão de Demanda na Indústria Automobilística. [Demand Forecast in the Automobile Industry]: o Papel da Integração Interfuncional. [The Role of Cross-Functional Integration]
Universidade Federal de Uberlândia, Brazil..
Universidade Federal de Uberlândia, Brazil..
Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. Jönköping University, School of Engineering, JTH. Research area Industrial Production.ORCID iD: 0000-0002-8305-4412
2017 (Portuguese)In: Revista ADM.MADE, E-ISSN 2237-5139, Vol. 21, no 3, p. 1-20Article in journal (Refereed) Published
Abstract [pt]

A literatura sobre supply chain management indica que a integração interfuncional (II) pode ser uma prática necessária para unir as áreas de demanda e de suprimentos, e tal iniciativa pode aliviar conflitos e melhorar a eficiência de toda a cadeia de suprimentos. Entretanto, a literatura apresenta pouca ênfase nos aspectos operacionais e técnicos da II como uma prática gerencial, e como eles podem influenciar os processos de demanda. Desse modo, este artigo objetiva analisar como a II contribui para a realização do processo de previsão da demanda. Para alcançar essa proposta, realizou-se estudo de caso em uma subsidiária brasileira de um fabricante multinacional de veículos. Ao todo, 16 entrevistas em profundidade foram realizadas com gestores da montadora de veículos e com seus fornecedores e revendedores. Como resultados, identificou-se que planejamento conjunto, disposição para trabalho em equipe e espírito de grupo foram as ferramentas mais eficientes para gerar impactos positivos na organização. Também identificou-se que fatores como reuniões interfuncionais e troca de funções podem apresentar bons resultados para melhorar o nível de integração e para aprimorar a acurácia da previsão de demanda. Por fim, este trabalho sugere que a II seja usada para melhorar a responsividade ao mercado, e também para obter maior precisão no cálculo da previsão de demanda.

Abstract [en]

The literature on supply chain management indicates that cross-functional integration (CFI) may be a necessary practice to bring together demand and supply areas, and such an initiative can alleviate conflicts and improve the efficiency of the entire supply chain. However, there is little emphasis on the operational and technical aspects of CFI as a managerial practice and how this can influence demand processes. Thus, the aim of this paper is to analyze how the cross-functional integration contributes to carry out the demand forecasting process. In order to reach this aim, a case study was conducted in a Brazilian subsidiary of a multinational vehicle manufacturer. In total, sixteen in-depth interviews were conducted with managers of vehicle manufacturer and with its suppliers and resellers. As a result, it was identified that joint planning, willingness to work in team and group spirit were the most efficient tools to generate positive impacts in the organization and that factors such as cross-functional meetings and job rotation can present good results to increase the level of integration and improve the accuracy of the demand forecasting. Finally, this work suggests that crossfunctional integration could be used to improve market responsiveness and to obtain better accuracy in forecasting demand.

Place, publisher, year, edition, pages
2017. Vol. 21, no 3, p. 1-20
Keywords [en]
Cross-functional integration, Demand management, Automobile industry
Keywords [pt]
Integração interfuncional, Gestão da demanda, Indústria automobilística
National Category
Other Mechanical Engineering
Identifiers
URN: urn:nbn:se:hj:diva-39064Local ID: JTHIndustriellISOAI: oai:DiVA.org:hj-39064DiVA, id: diva2:1193858
Available from: 2018-03-28 Created: 2018-03-28 Last updated: 2018-03-28Bibliographically approved

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