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Identification in Hyper-Loyalty Brand Communities
Istanbul Technical University, Turkey.ORCID iD: 0000-0003-2248-0802
2007 (English)In: The Making of Cult Brands / [ed] Swapna Gopalan, Icfai University Press, 2007Chapter in book (Refereed)
Place, publisher, year, edition, pages
Icfai University Press, 2007.
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Business Administration
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URN: urn:nbn:se:hj:diva-39031ISBN: 8131408469 (print)ISBN: 9788131408469 (print)OAI: oai:DiVA.org:hj-39031DiVA, id: diva2:1191856
Available from: 2018-03-20 Created: 2018-03-20 Last updated: 2018-05-03Bibliographically approved

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Özturkcan, Selcen

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  • apa
  • harvard1
  • ieee
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