Sustaining Competitive Advantage: Turk Telekom 2015 (English)In: Strategic Marketing: Creating Competitive Advantage / [ed] Doug West, John Ford & Essam Ibrahim, Oxford University Press, 2015, 3rd, p. 519-525Chapter in book (Refereed)

Abstract [en]

This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

Place, publisher, year, edition, pages

Oxford University Press, 2015, 3rd. p. 519-525

Keywords [en]

turk telekom, market strategy, market scan/scenarios, internal analysis, strategic fit

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Interaction Technologies

Identifiers

URN: urn:nbn:se:hj:diva-39021ISBN: 978-0-19-968409-0 (print)OAI: oai:DiVA.org:hj-39021DiVA, id: diva2:1191791

Available from: 2018-03-20 Created: 2018-03-20 Last updated: 2020-01-30Bibliographically approved

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Özturkcan, Selcen

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