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My life is a mess: self-deprecating relatability and collective identities in the memification of student issues
Norges Teknisk-Naturvitenskapelige Universitet, Department of Interdisciplinary Studies of Culture, Trondheim, Norway.
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC). Centre for Culture and Technology (CCAT), Curtin University, Perth, Australia.
2018 (English)In: Information, Communication and Society, ISSN 1369-118X, E-ISSN 1468-4462, Vol. 21, no 6, p. 834-850Article in journal (Refereed) Published
Abstract [en]

In this paper, we investigate memes about student issues. We consider the memes as expressions of a new networked student public that contain discourses that may fall outside the mainstream discourse on higher education. The paper is based on content analysis of 179 posts in the public Facebook Group ‘Student Problem Memes’, combined with a nine-month media watch and a discussion workshop with 15 students. Through self-deprecating humour, students create an inverse attention economy of competitive one-downmanship, where the goal is to display humorous failure instead of perfect appearance. Our analysis shows that students use humour to express, share, and commiserate over daily struggles, but also that the problems related to work/study balance and mental health, are experienced as a persistent feature of student living. We also analyse limitations of meme-based publics, emphasizing processes of inclusion and exclusion through specific vernaculars of visual and discursive humour where issues related to gender, race, orientation, class, and ability are sidelined in favour of relatable humour. 

Place, publisher, year, edition, pages
Routledge , 2018. Vol. 21, no 6, p. 834-850
Keyword [en]
collective identity, higher education, humour, Meme, networked publics, students
National Category
Communication Studies Learning
Identifiers
URN: urn:nbn:se:hj:diva-39000DOI: 10.1080/1369118X.2018.1437204Scopus ID: 2-s2.0-85042231562Local ID: IHHMMTCISOAI: oai:DiVA.org:hj-39000DiVA, id: diva2:1191123
Available from: 2018-03-16 Created: 2018-03-16 Last updated: 2018-03-16Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • vancouver
  • Other style
More styles
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  • de-DE
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  • nn-NB
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  • Other locale
More languages
Output format
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