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Online Social Capital: Understanding E-Impulse Buying in Practice
Sabanci University, Istanbul, Turkey.
Ozyegin University, Istanbul, Turkey .ORCID iD: 0000-0003-2248-0802
Aston University, Birmingham, UK .
2009 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 16, no 4, p. 320-328Article in journal (Refereed) Published
Abstract [en]

Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.

Place, publisher, year, edition, pages
Elsevier, 2009. Vol. 16, no 4, p. 320-328
Keywords [en]
Retail behaviour, e-impulse, social atmospherics/capital and practice
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-38990DOI: 10.1016/j.jretconser.2009.02.007Scopus ID: 2-s2.0-67349171039OAI: oai:DiVA.org:hj-38990DiVA, id: diva2:1190423
Available from: 2018-03-14 Created: 2018-03-14 Last updated: 2018-03-14Bibliographically approved

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Özturkcan, Selcen

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