Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
”Jag är det bästa som hänt feminismen sen suffrageterna”: En kvalitativ studie om feministiska aktivisters användande av det sociala mediet Instagram
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2018 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
"I'm the best thing that happened to feminism since the suffragettes" : A qualitative studie about feminist activists use of the social media Instagram (English)
Abstract [sv]

Studien har fokuserat på hur feministiska aktivister använder sig av det sociala mediet Instagram. Syftet med studien har varit att undersöka hur aktivisterna har använt sig av text och bild samt samspelet mellan dessa och vad för typ av budskap som har kommunicerats. Materialet i studien baseras på sammanlagt tio inlägg från de feministiska aktivisterna Sarah Delshad (sarahdelshad), Anna (notondietanymore) och Natashja Blomberg (ladydahmers).

De teoretiska utgångspunkterna för studien har varit den tredje vågen inom feminismen och multimodal kritisk diskursanalys. Den tredje vågen anser att dagens aktivism är mer individbaserad än förut samtidigt som vågen fortsatt att fokusera på att sprida det feministiska budskapet, men nu till en större publik. Den andra teoretiska utgångspunkten, multimodal kritisk diskursanalys, har också har använts som metod i studien med hjälp av olika analysredskap. Analysen visade på att inlägg kunde innehålla flera olika typer av teman och det var inte alltid som text och bild samspelade. De teman som framkom i studien var: stereotypiskt, informativt, personligt, egofunktionellt och normbrytande. De feministiska aktivisterna använde sig av olika former av teman som olika typer av strategier för att nå ut med sina budskap.

Abstract [en]

This studie is about how feminist activists use the social media Instagram. The purpose of this studie is to investigate how the activists are using text and images and how they interplay with each other and what kind of message they communicate. The studie is based on ten posts from the feminist activists Sarah Delshad (sarahdelshad), Anna (notondietanymore) and Natashja Blomberg (ladydahmers).

The theoretical approaches of this studie is the third wave feminism and multimodal critical discourse analysis. The third wave feminism is more individualized than the waves before while the focus still remains on spreading the word of feminism, but on a bigger scale. The second theoretical approach, multimodal critical discourse analysis, is used as a method as well through different analytical tools. The analyze showed that the posts could contain several different themes and there was not always an interplay between the text and the image. The following themes appeared: stereotypical, informative, personal, ego functional and norm-breaking. These themes were used by the feminist activists as different types of strategies in order to spread the word of feminism.

Place, publisher, year, edition, pages
2018. , p. 66
Keywords [en]
multimodal critical discourse analysis, feminism, third wave, activism, social media, Instagram
Keywords [sv]
multimodal kritisk diskursanalys, feminism, tredje vågen, aktivism, sociala medier, Instagram
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-38782ISRN: JU-HLK-MKA-1-20180159OAI: oai:DiVA.org:hj-38782DiVA, id: diva2:1181501
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2018-02-15 Created: 2018-02-08 Last updated: 2018-02-15Bibliographically approved

Open Access in DiVA

fulltext(1723 kB)289 downloads
File information
File name FULLTEXT01.pdfFile size 1723 kBChecksum SHA-512
c26d14e56645c73f071c765991fd59a6be8b9e816093545c3ccf765ea57bfe280e0a72cd480d5e3dae63d2030aa7eb2ebf5d988834d1a0df82d8ca5dcdae1d5e
Type fulltextMimetype application/pdf

By organisation
HLK, Media and Communication Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 289 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 475 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf