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"Punch it like a man!": En semiotisk textanalys av tv-serien New Girl ur ett genusperspektiv
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"Punch it like a man!" : A semiotic content analysis of the tv-series New Girl trough a gender perspective (English)
Abstract [sv]

Studien undersöker hur den etablerade sitcom-serien New Girl porträtterar kvinnliga och manliga karaktärer normativt eller icke-normativt. Studien undersöker även om karaktärerna i serien porträtteras utefter de grundstereotyper som tidigare forskning tagit fram. Urvalet utgörs av de första sju avsnitten av första säsongen, som alla hade runt en miljon tittare i Sverige. Syftet och målet med vår studie är att undersöka om sitcom-serien New Girls karaktärer bidrar till rådande könsnormer eller om serien är normbrytande. På så sätt bidrar studie till den relativt outforskade genusforskningen eftersom vi får kunskap om hur kön representeras i media.Som metod tillämpar vi en kvalitativ textanalys och studien har sin teoretiska grund inom semiotiken. Vi använder oss av de semiotiska begreppen denotation och konnotation som verktyg när karaktärerna analyseras. Analysen utgjordes av ett schema för att enklare identifiera karaktärernas stereotyp. Analysschemat bestod av klädval/utseende, uttal/tilltal, yrke och egenskaper/känslor.

Resultatet av studien visar att New Girl både stärker rådande könsnormer och bryter dem. Stereotyperna som kom till uttryck i serien var ”machoman”, ”yuppie”, ”career woman” och ”bourgeois”.

Abstract [en]

This study examines how the established sitcom series New Girl portrays women and men normatively or not. The study also examines whether the characters in the series are portrayed as stereotypes that previous research has found. The study consists of the first seven episodes of the first season, all of which had around one million viewers in Sweden. The purpose and aim of this study is to investigate whether the sitcom-series New Girls characters contributes to current gender norms or if the series is norm breaking. In this way, our study contributes to the relatively unexplored gender research as we get knowledge of hoe gender is represtended in the media.As a method, we apply a qualitative text analysis and the study has its theoretical foundation in semiotics. We use the semiotic concepts denotation and connotation as tools when analyzing the characters. The analysis consisted of a scheme to more easily identify the stereotype of the characters. The analysis scheme consisted of clothing/appearance, pronunciation/appeal, occupation and characteristics/feelings.The result of the study shows that New Girl both strengthens the current gender norms and breaks them. The stereotypes that was expressed in the series were “machoman”, “yuppie”, “career woman” and “bourgeois”.

Place, publisher, year, edition, pages
2018. , p. 75
Keywords [en]
semiotics, qualitative text analysis, stereotype, norm, gender, new girl
Keywords [sv]
semiotik, kvalitativ textanalys, stereotyp, norm, genus, new girl
National Category
Social Sciences Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-38739ISRN: JU-HLK-MKA-1-20180139OAI: oai:DiVA.org:hj-38739DiVA, id: diva2:1180127
Subject / course
HLK, Media and Communication Studies
Presentation
2018-02-04, Jönköping, 11:48 (Swedish)
Supervisors
Examiners
Available from: 2018-02-07 Created: 2018-02-05 Last updated: 2018-02-07Bibliographically approved

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