System suppliers, e.g. original equipment suppliers, are important for the success of many products. They design a unique solution, often in close collaboration with other companies, based on different product concepts and/or core technologies. The solution can then be manufactured in different quantities depending on the client’s need. High level of customization is required as the interfaces are not standardized, the performance is not negotiable, requirements are not initially fixed and the specific system interacts with, is affected by, or affects other systems that are simultaneously developed. A system supplier commonly designs and manufactures solutions for different OEMs and must support many models and variants in their product portfolios. Efficiency, short lead-time, continuous technology development, and adaptability are essential for the competitive edge. A product platform approach has been a success for many companies to enable variety at low cost, however, it is not applicable for system suppliers. This work describes the result from a case study where a platform approach enabling a new way of structuring, publishing and managing design assets and processes was introduced at a company with the purpose to improve the ability to respond to changing requirements in the quotation process and the subsequent product development activities.