Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Crisis strategies in BP's Deepwater Horizon response: An image repair and situational crisis communication study
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Sustainable development
Sustainable Development
Abstract [en]

The BP Deepwater Horizon crisis in 2010 was one the largest catastrophes in the history of the oil industry. BP was sued over the disaster, and lost several billion dollars. This study examines the crisis response strategies and/or image repair strategies, which can be found in BP's press releases following the Deepwater Horizon crisis. In particular, the study looks closer at what established crisis communication strategies could be discerned in the material, and how they are used discursively. The theories used were the Image Repair Theory (IRT) and the Situational Crisis Communication Theory (SCCT). The results show that BP utilized a number of different established crisis response strategies and/or image repair strategies in their crisis communication work in the press releases. These strategies were concern, corrective action, ingratiation, transcendence, differentiation, denial, shifting the blame/scapegoating, defeasibility, compassion and attacking the accuser. They were used discursively by the CEO by expressing sympathy, promising that a similar event will never happen again, by stating appreciation for and praising the leadership of the U.S. President and public sector. What is more, it is used by describing in detail how the solution process progresses, by stating what the causes of the crisis were, by describing other involved actors' lack of taking responsibility and by establishing a fraud hotline. The main conclusions of the study are that BP used several crisis strategies in their press release s, though rather inconsistently. Additionally, BP used the strategies in an ambiguous manner, and changed strategies over time. Lastly, one main conclusion is also that a company is prepared to utilize crisis communication strategies in their practical communications work, though not entirely in the way prescribed by the theories.

Place, publisher, year, edition, pages
2017. , p. 48
Keywords [en]
BP, Deepwater Horizon, crisis communication, image repair theory, situational crisis communication theory, strategies
National Category
Social Sciences Media and Communications Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-38156ISRN: JU-HLK-MKA-2-20170136OAI: oai:DiVA.org:hj-38156DiVA, id: diva2:1165401
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2017-12-14 Created: 2017-12-13 Last updated: 2017-12-14Bibliographically approved

Open Access in DiVA

fulltext(653 kB)747 downloads
File information
File name FULLTEXT01.pdfFile size 653 kBChecksum SHA-512
0b61998f866639e144d58bde0408aef340d2d04ef86150ea7b266613ec1a081612dafa642ee8418fb50ccd7d4236d98d1d794b73fea76315a0cd61d5040d75cc
Type fulltextMimetype application/pdf

Social SciencesMedia and CommunicationsCommunication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 747 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 124 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf